About us
A 300-Year Legacy of Brilliance... Jewelry Cherished by Indian Royalty, Presented to You.
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Our story dates back over 300 years to India, an era when Maharajas ruled from
magnificent palaces and noble jewels symbolized their authority and beauty.
We were honored to present the highest quality jewelry to the Maharajas of renowned royal families, including those of Udaipur, Punjab, Jodhpur, Mewar, and Patiala.
Around 1920, our exceptional techniques, innovative designs, and exquisite cutting and polishing skills gained high acclaim, leading us to venture into the crafting of colored stones and semi-precious gems. Their brilliance traveled far, crossing the seas to England and France,
and captivating the aristocrats of Europe.
Our connection with Japan began at the 1970 Osaka Expo, where we were given the opportunity to introduce our jewels to the Japanese people at the request of the Indian government.
We were also deeply honored around 1960 when Their Majesties the Emperor Emeritus and Empress Emerita, then the Crown Prince and Princess,
visited our showroom in New Delhi during their tour of India.
For many years, we have supported the jewelry industry from behind the scenes as a major wholesaler, delivering loose diamonds and fine jewelry to specialized professionals.
The Brilliance of a New Bond, Born from the COVID-19 Pandemic
Natural Diamond Brand "AARUSHI"
In 2020, the world was transformed by the COVID-19 pandemic. Amid the uncertainty, many of our peers and partners faced the crisis of closing their businesses. A powerful desire was born from this moment: "In times like these, isn't there something we can do?"
"We want to create a future where everyone can connect and shine together.
" This sentiment culminated in the creation of the natural diamond brand, "AARUSHI."
AARUSHI treasures the spirit of fair trade so that everyone involved can smile.
It is infused with our wish to deliver everything directly to each customer: the passion of the creator, the earth's energy held within the diamond, and the warmth of a human touch.
AARUSHI's Diamonds – The Miracle of the Earth, in its Natural Beauty...
AARUSHI brings you jewelry that features high-quality natural rough diamonds, carefully selected by our designer, Ashish, to showcase a quality a class above.
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The Raw Brilliance, Holding the Power of the Earth Our designs maximize the wild yet beautiful texture of natural rough stones. Like a piece of art created by the earth itself, no two are alike—each is a one-of-a-kind brilliance, just for you. Ashish's designs draw out this individuality and infuse it with a new sense of value.
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A Fusion of Our Indian Factory and Japanese Master Craftsmanship Our diamonds are polished with great care by master artisans in our own factory in India, undergoing the process two or three times until perfection is achieved. The final setting into jewelry is then entrusted to Japan,
where 90% of our pieces are handcrafted with heart by experienced Japanese artisans who also create for world-renowned high-end brands.
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Genuine Brilliance at a Fair Price By sourcing diamonds directly through our global network of family and group companies, we thoroughly eliminate intermediary margins.
This allows us to offer high-quality diamonds at surprisingly reasonable prices.
Touch, Feel, and Experience to Your Heart's Content
An Encounter with Your Own Special Diamond...
You can see and hold AARUSHI's creations in person at our events, exhibitions, and pop-up stores.
We also have a private, hideaway-like salon in Tokyo.
In this bright and tranquil space, you can take your time trying on pieces and
consult with us about anything related to diamonds.
Please check our event page for the latest information.
From bridal jewelry and full custom orders for special days to semi-custom orders that give form to your feelings, leave everything about diamonds to us. We will respond to all of your requests with sincerity and passion.
Ashish – CEO / DESIGNER
Born in New Delhi, India, our CEO Ashish was raised in Japan from a young age.
He fluently commands Japanese, English, and Hindi, and possesses a deep understanding of both cultures and customs.
The strong, trust-based relationships he has built over many years with partners in Japan and abroad are a great strength in meeting the diverse needs of our customers.
It is thanks to these connections that we can deliver high-quality diamonds at fair prices.
"My mission is to listen closely to the feelings of each and every customer and to promptly provide the best brilliance and service. Please feel free to consult with me about anything,
no matter how small the question may be. I sincerely look forward to meeting you all."
